Maximize ROI with Data-Driven Ads
Use AI and machine learning to optimize advertising spend across channels in real-time. Analyzing massive datasets on user attributes, behaviors and response metrics, our solutions automatically generate hyper-targeted creative content, recommend most effective placements and adjust bids second-by-second to maximize engagement and ROI.
AI models analyze attributes to identify new audiences with a high predicted likelihood to convert and expand your reach.
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Retargeting
Re-engage site visitors and past customers with triggered, personalized ads to lift repeat purchases and average order value.
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Search Retargeting
Serve contextually relevant sponsored ads and direct traffic back to your site from searchers’ queries.
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Video Advertising
Optimize the selection of pre-roll video ads based on individual viewers’ inferred interests to improve completion rates.
Personalized Product Recommendation
Drive Engagement and Sales with Tailored Suggestions
Empower customers to discover products they love using AI-powered recommendation engines. Employing deep learning on purchase histories and user behaviors, we analyze millions of relationships to predict what each individual wants to buy next.
Unlock Deep Customer Insights
Gain a single, real-time view of your customers by centrally collecting and organizing data from all customer touchpoints. Our customer data platform captures, cleans and enriches customer profiles to power personalized experiences across marketing, sales and service channels.
Automate Customer Engagement
Orchestrate personalized, omnichannel marketing campaigns from lead to revenue. Our automation platform integrates CRM and campaign data to trigger customized email, social and mobile messages based on behaviors and preferences. Streamline lead scoring, segmentation, nurturing and hand-offs to sales.
Optimize Revenue with Smart Pricing
Continuously analyze market conditions, inventory levels, competitor pricing and individual shopper behaviors to automatically set the perfect price for each customer in real-time. Our dynamic pricing solutions maximize revenue by ensuring the right product lands in the cart of the right customer at the right price.
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What Are the Results You Should Expect?
Increased Relevance
Deep learning semiotically analyzes each user to deliver ads tailored to their unique attributes, behaviors, and context.
Actionable Insights
Real-time dashboards provide performance metrics to continuously refine strategies driving higher incremental revenue.
Streamlined Management
AI handles automated bidding algorithms to maximize conversions while eliminating wasted spend on non-performing targets.
Omnichannel Presence
Coordinate ads holistically across all owned and paid platforms from search and social to websites, apps, and connected TV.