Marketing & Advertising
Take Your Marketing to New Heights Learn your customers and promote your brand in new impactful ways!

MaxMetrix

From barley to bar: a digital integration journey

Case study 1

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Go to Use Case Title

Services associated with big data

Customer Data Platform

Unlock Deep Customer Insights Gain a single, real-time view of your customers by centrally collecting and organizing data from all customer touchpoints. Our customer data platform captures, cleans and enriches customer profiles to power personalized experiences across marketing, sales and service channels.

Marketing Automation

Automate Customer Engagement Orchestrate personalized, omnichannel marketing campaigns from lead to revenue. Our automation platform integrates CRM and campaign data to trigger customized email, social and mobile messages based on behaviors and preferences. Streamline lead scoring, segmentation, nurturing and hand-offs to sales.

Dynamic Pricing & Offering

Optimize Revenue with Smart Pricing Continuously analyze market conditions, inventory levels, competitor pricing and individual shopper behaviors to automatically set the perfect price for each customer in real-time. Our dynamic pricing solutions maximize revenue by ensuring the right product lands in the cart of the right customer at the right price.

Personalized Product Recommendation

Drive Engagement and Sales with Tailored Suggestions Empower customers to discover products they love using AI-powered recommendation engines. Employing deep learning on purchase histories and user behaviors, we analyze millions of relationships to predict what each individual wants to buy next.

Intelligent Advertisement

Maximize ROI with Data-Driven Ads Use AI and machine learning to optimize advertising spend across channels in real-time. Analyzing massive datasets on user attributes, behaviors and response metrics, our solutions automatically generate hyper-targeted creative content, recommend most effective placements and adjust bids second-by-second to maximize engagement and ROI.

USE CASES

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