Unlock Deep Customer Insights
Gain a single, real-time view of your customers by centrally collecting and organizing data from all customer touchpoints. Our customer data platform captures, cleans and enriches customer profiles to power personalized experiences across marketing, sales and service channels.
Consolidate transaction records, site behavior, support interactions, and demographic attributes into comprehensive, real-time profiles spanning all touchpoints.
02
Segmentation
Employ machine learning to automatically group profiles based on common needs, preferences, and motivations for targeted campaigns optimized per group.
03
Lifetime Value Prediction
AI analyzes past purchases and engagement to forecast an individual's nascent to loyal value over time, empowering data-driven decisions about acquisition and retention resources.
04
Personalization
Deliver content and offers hyper-relevant to each customer's unique profile and location in their predictive journey by anticipating contextual needs.
Marketing Automation
Automate Customer Engagement
Orchestrate personalized, omnichannel marketing campaigns from lead to revenue. Our automation platform integrates CRM and campaign data to trigger customized email, social and mobile messages based on behaviors and preferences. Streamline lead scoring, segmentation, nurturing and hand-offs to sales.
Optimize Revenue with Smart Pricing
Continuously analyze market conditions, inventory levels, competitor pricing and individual shopper behaviors to automatically set the perfect price for each customer in real-time. Our dynamic pricing solutions maximize revenue by ensuring the right product lands in the cart of the right customer at the right price.
Drive Engagement and Sales with Tailored Suggestions
Empower customers to discover products they love using AI-powered recommendation engines. Employing deep learning on purchase histories and user behaviors, we analyze millions of relationships to predict what each individual wants to buy next.
Maximize ROI with Data-Driven Ads
Use AI and machine learning to optimize advertising spend across channels in real-time. Analyzing massive datasets on user attributes, behaviors and response metrics, our solutions automatically generate hyper-targeted creative content, recommend most effective placements and adjust bids second-by-second to maximize engagement and ROI.
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Go to Use Case Title
What Are the Results You Should Expect?
Single Customer View
Build a complete 360-degree understanding through consolidated customer data from all channels and platforms.
Actionable Insights
Employ deep analytics, AI, and machine learning to autonomously uncover patterns, clusters, and trends that directly accelerate desirable customer behaviors.
Cross-channel Engagement
Coordinate consistent, unified experiences for customers as they seamlessly interact with your brand across every digital touchpoint.
Privacy Protection
Adhere to regulations like GDPR and CCPA through first-party data governance, customer consent, and transparency controls.